7 Best AI Tools for Real Estate Lead Generation

AI is revolutionizing real estate lead generation. Here are the top 7 AI tools to supercharge your lead gen efforts:

Structurely: AI chat assistant for 24/7 lead engagement
CINC: Complete lead management system with AI nurturing
Ylopo: AI-driven digital marketing and lead generation
SmartZip: Predictive analytics to find likely sellers
Revaluate: AI-powered moving predictions
RealGeeks: Website and lead management with AI features
Aiva Labs: Automated lead response platform

Quick Comparison:

Tool	Key Feature	Starting Price
Structurely	24/7 AI chat	$499/month
CINC	Full lead management	$899/month
Ylopo	AI-driven marketing	$545/month
SmartZip	Seller predictions	$299/month
Revaluate	Moving predictions	$139/month
RealGeeks	IDX websites + CRM	$299/month
Aiva Labs	Fast lead response	Custom pricing

These AI tools can help you: • Engage leads instantly • Qualify prospects automatically
• Target marketing more effectively • Predict likely sellers and movers • Nurture leads consistently

By leveraging AI, real estate pros can work smarter, not harder, to generate and convert more leads in today's competitive market.

1. Structurely: AI Chat Assistant for Lead Response

Structurely's AI chat assistant, Aisa Holmes, is shaking up real estate lead generation. It handles the grunt work of lead engagement, freeing agents to focus on closing deals.

Here's why Structurely is turning heads:

24/7 Lead Engagement: Aisa Holmes never sleeps. It's always ready to pounce on new leads. And let's face it, in a world where text messages have a 98% open rate and responses often come in under 2 minutes, that's huge.

Smart Conversations: This isn't your grandma's chatbot. Aisa Holmes doesn't just capture leads; it guides them through the process with personalized chats. It can even show a softer side, offering condolences if a lead mentions tough topics like divorce or loss.

Plays Well with Others: Structurely integrates smoothly with popular CRMs like HubSpot, Salesforce, and BoomTown. Your lead data stays organized and at your fingertips.

Multi-Channel Maestro: Whether it's text or email, Structurely's got you covered. It tailors messages to fit your brand's voice and sales process.

Let's break it down:

Feature	What It Does
AI Chatbot	Qualifies leads 24/7
CRM Integration	Keeps your data in sync
Custom Scripts	Speaks your brand's language
Mobile App	Pings you about hot leads
Auto Appointment Setting	Connects sales reps with ready-to-buy leads

Structurely's not just blowing smoke. It's engaged over 10 million leads. Craig Rowe from Inman News says:

"The bot will respond with condolences if a person mentions in a chat or message that a divorce, death or disease is the reason for moving. It's a nice touch."

But don't throw out your phone just yet. As Rowe points out:

"Agents should remain active in conversations with leads, as bots still require manual intervention to close leads."

With Structurely, real estate pros can:

Jump on leads instantly, day or night
Qualify prospects faster
Keep brand messaging on point
Focus on what matters: closing deals

And it's not just for real estate agents. Mortgage brokers, insurance agents, leasing offices, and home service pros can all get in on the action. It's a Swiss Army knife for anyone in the real estate world looking to supercharge their lead game.

2. CINC: Complete Lead Management System

CINC (Commissions Inc) is a big player in real estate lead generation. They offer a full set of tools to help agents and brokers get, nurture, and convert leads. Let's look at what makes CINC special.

CINC does it all - from getting leads to turning them into clients. Here's what they offer:

Lead generation using targeted ads
Advanced CRM
AI-powered lead nurturing
Automated follow-ups
Custom websites and landing pages

Their AI Assistant is a standout feature. It talks to potential clients, answers questions, and even books appointments. This frees up agents to focus on closing deals.

Justin Tanos from We Buy Houses in OC says:

"CINC is great at converting leads with its advanced tools and follow-up system."

Many in the industry agree that CINC makes lead management much easier.

How Much Does It Cost?

CINC has plans for different team sizes:

Solo Plan: $899/month (1-year contract)
Ramp Plan: $1300 - $1600/month (up to 4 users)
Pro Plan: From $1500/month (up to 49 users)
Select Plan: Custom pricing (50+ users)

You can add CINC AI for $200/month and a three-line dialer for $75/month.

Yes, it's pricey. But many users say it's worth it because it can boost your productivity and ROI.

Does It Work?

CINC has been around since 2012, which shows it's reliable. Users love how it generates quality leads through targeted ads.

Gracen T., a real estate pro, shares:

"The website is easy to use, and we have a domain that actually pulls leads."

To get the most out of CINC:

Use automated campaigns for follow-ups
Let the AI Assistant handle quick lead responses
Track how your team is doing with the management features
Connect CINC with your other tools for smooth workflow

Keep in mind, CINC might take some time to learn compared to simpler tools like BoomTown. But if you want a complete system that does it all - from getting leads to closing deals - CINC is a top choice in AI-powered real estate tools.

3. Ylopo: Digital Marketing and Lead Generation

Ylopo is shaking up real estate marketing with its AI-powered platform. It's not just another tool - it's a complete digital marketing solution that's changing the game for agents.

Here's what Ylopo brings to the table:

AI-Driven Lead Generation: Ylopo uses AI to create targeted Facebook and Google ads. These ads sync with MLS data, showing potential buyers homes that match their interests. It's like having a digital matchmaker for real estate.

Websites That Convert: Ylopo gives agents IDX-enabled websites that are lead-capturing machines. They're designed to keep visitors engaged and turn clicks into clients.

Smart Lead Nurturing: The platform's "AI Squared" feature uses AI voice and text to keep conversations going with leads. It's like having an assistant who never sleeps.

Ylopo's impact:

Feature	Benefit
Dynamic Facebook Ads	Matches viewers with tailored listings
AI-Powered Texting	24/7 lead engagement
Custom IDX Websites	Competes with major real estate portals
Lead Scoring	Notifies agents when leads are hot
MLS Integration	Creates up-to-date, relevant ads

Real estate pros are seeing results. James Carpenter, a 5-year Ylopo user, says: "We did $3.5m in my first year using Ylopo." That's growth that turns heads.

Daniel Keeton, a broker and team lead, saw his sales jump: "After starting with Ylopo, our sales went from 333 to 633 in the first 12 months." Nearly double the deals in just one year.

But Ylopo isn't just about big numbers. It's about working smarter. Here's how to make the most of it:

Use Dynamic Lead Flows to guide leads through personalized journeys.
Let the AI chatbot qualify leads around the clock.
Set up "Listing Rocket" to automatically create Facebook ads for new listings.

Ylopo's pricing starts at $545 per month for their Starter Package, including $300 towards advertising. There's also a $1,500 setup fee. It's an investment, but for many agents, the ROI speaks for itself.

Barry Jenkins, Realtor in Residence at Ylopo, puts it this way:

"Today's realtors need effective online presence through social media and websites, alongside targeted campaigns reaching potential buyers and sellers. By using tech-enabled yet personalized techniques, agents can achieve dramatic new levels of growth and productivity."

In a world where 40% of buyers first connect with their agent online, Ylopo's approach to digital marketing isn't just nice to have - it's becoming a must for staying competitive in real estate.

4. SmartZip: Predictive Analytics for Lead Finding

SmartZip is shaking up the real estate game with its AI-powered predictive analytics. It helps agents spot potential sellers before they even think about listing.

Here's the scoop on SmartZip:

It digs deep into data, analyzing over 250 points about properties and homeowners. This helps predict which homes might hit the market in the next 6 to 18 months.

The platform comes with a pre-loaded CRM full of local lead data. You're not starting from zero - you've got a ready-made list of potential sellers in your area.

Once you've spotted likely sellers, SmartZip helps you reach them. You can run campaigns across email, online ads, and even good old-fashioned direct mail.

Let's break it down:

Feature	What It Does
Predictive Analytics	Spots potential sellers 6-18 months early
Pre-loaded CRM	Gives you instant local lead data
Multi-channel Marketing	Helps you reach leads where they are
Home Value Tool	Provides market values for 100M+ properties

SmartZip claims it can double your prospecting success rate. That's huge in today's tough market.

Avi Gupta, SmartZip's CEO, puts it this way:

"Finding home sellers needs a targeted, strategic approach. SmartTargeting brings big data, predictive analytics, and automated marketing together to help agents find and connect with the best seller prospects."

Real agents are seeing results. Jerry Logan from Santa Cruz, California, says:

"This new tool helps me connect with homeowners about their home values and the possibility of selling."

Jerry's landed 13 new listings since starting with SmartZip in February.

To get the most out of SmartZip:

Focus on top prospects: The platform ranks owners by how likely they are to sell. Put your energy into the best leads.
Use the Home Value feature: Start conversations with potential sellers using accurate market values.
Mix up your marketing: Don't stick to one method. Use SmartZip's tools to reach prospects through different channels.

SmartZip starts at $299 per month, with most users spending around $1,000 monthly for qualified leads. It's not cheap, but many agents find it worth it for the high-quality leads.

In a market where sellers are hard to find, SmartZip's predictive analytics give you an edge. By focusing on likely sellers before they list, you can stay ahead and grow your business more efficiently.

5. Revaluate: AI-Powered Moving Predictions

Revaluate is changing the real estate game. How? With AI that predicts who's likely to move in the next 3-6 months. This Golden, CO company has been on a tear since 2013, with 100%+ year-over-year growth in multiple years.

What makes Revaluate tick?

Freakishly Accurate: Revaluate's AI doesn't mess around. It boasts a 43% Rolling 180-day accuracy based on user feedback. That's like having a sixth sense for your real estate business.

Data Junkie: This tool is hungry for info. It chews through millions of data points - consumer spending, government records, demographics, even social media. It's not just about where people live, but how they live.

User-Friendly: Got an email address? You're in. Upload your contacts and let Revaluate do its thing. It'll ping you when someone's got moving on their mind.

Let's crunch some numbers:

Feature	Benefit
Prediction Accuracy	43% (Rolling 180-day)
Prediction Timeframe	3-6 months
Effectiveness vs. Cold Calls	2,000 times more effective
Processing Time	48 hours for lead move potential

Real estate pros are seeing results. Dave Robles from Think Real Estate says:

"I can attribute three sales to their service and several additional leads that have yet transacted."

Want to make Revaluate work for you?

1. Keep your data clean. Accurate addresses are crucial for that "Likely-to-Move" score.

2. Don't snooze on alerts. When Revaluate flags a potential mover, jump on it.

3. Team it up with your CRM. Combine Revaluate's insights with your follow-up system for a one-two punch.

Pricing kicks off at $139/month for 2,000 contacts, with options for bigger databases. Sounds pricey? Think about this: one sale could cover your entire Revaluate bill.

Chris Drayer, Revaluate's CEO, puts it in perspective:

"Years ago, Realtors would comb the Sunday paper for announcements of engagements, job moves, births, and deaths in order to find new prospects."

Now, Revaluate does that legwork, powered by AI and big data.

Here's the kicker: only about 11% of Americans move annually - the lowest since 1948. In this market, tools like Revaluate can give you an edge. By focusing on your network and spotting potential movers early, you can outpace the competition and grow your business smarter.

6. RealGeeks: Website and Lead Management Tools

RealGeeks is an all-in-one platform for real estate pros. It combines custom IDX websites, a CRM, and marketing tools to help you get more leads and close more deals.

Here's what makes RealGeeks cool:

Custom IDX Websites: You get a website that's built to convert visitors into leads. It updates every 15 minutes with new listings and includes:

A design that matches your brand
Powerful search tools for home buyers
An easy-to-use editor for quick changes
A blog for your content marketing

Lead Generation: RealGeeks helps you catch potential clients with:

Estate IQ: A tool that gives home value estimates to attract sellers
Property search to engage buyers
Google Ads and Facebook integration for targeted ads

AI-Powered Lead Management: The CRM is built to help you nurture leads:

Feature	What It Does
Geek AI Chatbot	Talks to website visitors 24/7
Notifications	Sends you texts and emails about new leads
Lead Filtering	Helps you group leads based on what they want
Social Profile Integration	Finds leads' social profiles automatically

Marketing Automation: Keep your leads engaged with:

Email drip campaigns
Mass texting
Monthly market reports

Real estate pros are seeing results. One RealGeeks coach says:

"If you're not digging into the goldmine of potential deals in your RealGeeks system, you're missing out big time."

To get the most out of RealGeeks:

Use Estate IQ to give detailed market info and keep leads interested with monthly reports.
Use the mobile app and texting features to manage leads on the go.
Turn on Idle Lead Reassignment so no lead gets left behind.

RealGeeks has different pricing tiers:

Establish Plan: $299/month (1-2 agents)
Grow Plan: $599/month
Expand Plan: $999/month
Conquer Plan: $1599/month

It's not the cheapest option out there, but many agents say it's worth it. With a 4.6 out of 5-star rating on G2, RealGeeks is proving its value in the real estate tech world.

7. Aiva Labs: Automated Lead Response Platform

Aiva Labs is changing the game in real estate with its AI-powered lead response platform. It's all about making communication easier and turning more leads into clients.

Here's why Aiva Labs is turning heads:

It's FAST. Aiva jumps on new leads within 60 seconds. In today's market, that speed is key.

It NEVER sleeps. Working 24/7, Aiva makes sure no lead slips through the cracks.

It's SMART. Aiva groups leads into four buckets: Contacting, Interest, Not Interested, and Unresponsive. This helps agents focus on the right leads.

It's PERSISTENT. The system follows up with leads for up to 90 days, using both text and email.

Let's look at what Aiva Labs brings to the table:

Feature	What It Does
AI Chatbot	Talks like a human, gives personalized responses
CRM Integration	Works with over 40 CRMs (FollowUp Boss, CINC, BoomTown, etc.)
Multi-Channel	Reaches out via text and email
Custom Scripts	Lets agents use their own brand voice
Lead Filtering	Keeps low-quality leads out, saves on ad spend

Real estate pros are seeing results. One REALTOR® from Victoria said:

"Aiva doubled our contact rate for new leads. We've tried others, but Aiva is the best, hands-down."

To get the most out of Aiva Labs:

Make your scripts sound like you and fit your local market.
Keep an eye on how leads are grouped to focus on the hot ones.
Use what you learn from Aiva to improve your overall marketing.

Aiva Labs doesn't list prices publicly. They tailor solutions to each real estate business. It's not cheap, but many users say it's worth it for the boost in lead conversions.

Marino Orlandi from Elm Street Technology sums up Aiva's approach:

"We focus on immediacy, consistency, and empathy for real estate lead conversion."

In real estate, timing is everything. Aiva Labs gives pros a powerful tool to stay ahead and turn more leads into clients.

How to Choose and Use AI Lead Tools

Picking the right AI tools for real estate lead generation can supercharge your business. Here's how to do it:

Assess Your Needs

Figure out where AI can help you generate leads:

Capturing and qualifying leads
Engaging with customers
Matching properties
Analyzing the market
Automating follow-ups

Define Clear Goals

Set specific targets for your AI use. For example:

Boost lead conversion by 25% in 6 months
Cut response time to new leads to under 5 minutes
Automate half of your follow-up messages

Evaluate Integration Capabilities

Pick tools that work well with what you already use:

Integration	Why It's Important
CRM	Keeps data flowing smoothly
Website	Captures leads in real-time
Email Marketing	Makes nurturing leads easier
Social Media	Helps you reach more people

Consider Scalability and Cost

Look for tools that can grow with you:

Structurely: Starts at $499/month
RealGeeks: Begins at $299/month
Ylopo: Entry-level package from $545/month

Test Before Committing

Try before you buy:

Pick one AI tool to start
Use it in a small way
Watch how it does for 30-60 days
See if it meets your goals

Train Your Team

Help your staff use the new tech:

Give hands-on training
Write down how to use it
Keep learning and trying new things

Monitor and Optimize

Keep an eye on how it's doing:

Check key numbers monthly
Ask your team and clients what they think
Stay up-to-date on new AI in real estate

Practical Implementation Tips

1. Start with chatbots

Put AI chatbots on your website to talk to visitors 24/7. Tools like Drift or Intercom can grab leads and answer simple questions, giving you more time for important stuff.

2. Use smart email

Try AI email tools like MailChimp to look at user data and make content just for them. This can make more people open and click your emails.

3. Match properties better

Use AI to look at what clients like and find homes that fit. This saves time and makes clients happier.

4. Automate follow-ups

Set up automatic messages to keep leads interested. Aiva Labs, for example, can follow up with leads for 90 days using text and email.

5. Analyze the market

Tools like SmartZip can look at tons of data to guess which homes might sell soon. This gives you a head start.

Wes Snow from Ascendix Technologies says:

"In a tough market, don't just do the same old thing. Use AI. It's a game-changer, helping you work smarter and faster in ways no human could match at scale."

Conclusion

AI tools are changing how real estate agents generate leads. Here's how:

They save time: AI handles routine tasks, letting agents focus on relationships and deals. Chatbots, for example, can answer basic questions around the clock.

They use data smartly: AI finds patterns in data that humans might miss. This helps agents spot promising leads and improve their marketing.

They personalize communication: AI can tailor messages based on a person's behavior, boosting engagement and speeding up sales.

Here's what AI can do for real estate lead generation:

What Changes	How Much It Improves
More good leads	Up to 30% more
People engaging with leads	35% more
Leads turning into sales	45% better
Time to make a sale	Up to 20% faster
Cost to get new customers	Up to 50% less

These numbers show AI isn't just hype - it's getting results.

What's next? AI in real estate will keep growing. We might see AI predicting market trends or giving virtual home tours.

To use AI well in your real estate work:

Start small with one or two tools
Make sure new AI tools work with what you already use
Train your team to use AI
Keep learning as AI changes

AI won't replace real estate agents. It'll make them better. Use AI right, and you can find more leads, serve clients better, and grow your business.

"AI can do a lot for real estate, but you need to choose the right tools and protect your data", says Cory Clarke from View.

FAQs

How to use AI to generate real estate leads?

AI can supercharge your real estate lead generation. Here's how:

Use AI to spruce up property photos. It can remove clutter, brighten rooms, and even create virtual staging. Your listings will pop, catching more eyes.

Let AI craft personalized marketing. It'll whip up custom flyers, postcards, and emails that speak directly to your target audience.

Automate lead scoring with AI. It'll rank leads based on their behavior, so you can focus on the hot prospects.

AI can segment your audience too. It'll group potential clients by location, budget, and what they're after.

Lastly, add an AI chatbot to your website. It'll chat with visitors 24/7, answering questions and grabbing contact info.

"AI can analyze large sets of data to identify potential buyers or sellers based on their online behavior, preferences, and demographics." - Wes Snow, President of Ascendix Technologies

Remember, AI is a tool to boost your human touch, not replace it.

Which AI is best for real estate agents?

There's a sea of AI tools out there, but one stands out: Epique.

"Our top pick of the best AI for real estate agents is Epique – 'an artificial intelligence-powered platform for modern brokers' – this is how the company defines itself." - AscendixTech Team

Why Epique? It's got the whole package:

1. Versatility

Epique offers 12 AI content-generation tools just for real estate agents.

2. Cost-effective

These tools are free. Yes, free. Perfect for agents at any level.

3. Specialized focus

It's built for "modern brokers", so it gets what real estate pros need.

When you're picking an AI tool, think about:

How well it plays with your current CRM and marketing tools
How easy it is to use
If it can grow with your business
What kind of support and training you'll get

AI can be a game-changer in real estate. But remember, it's here to help you, not replace you. Use it wisely, and you'll see your business soar.